
by Oliver James
This book diagnoses a new disorder: Affluenza. This, argues the author is a 'virus' infecting the mind, making people want to be richer and more beautiful than they are or can ever possibly be.
Although I agree with some of the points James makes, I felt that on the whole the smug mates tone combined with pseudo science irritated me greatly. His statement that "Russian women are beautiful" is typical of the way he generalises attributes to a whole nation on the basis of the few encounters he has made. He reminds me of 'Dr' Gillian McKeith in this respect, the nutritionist who gained her doctorate from an unaccreditted online university, and makes statements like "chlorophyll oxygenates your blood".
With chapter titles such as "Be Beautiful (Not Attractive)" and "Wakey Wakey!" he echoes the language of piss-poor self help books, and this undermines his arguments. And the following line pretty much sums up everything that grates about his overly matey style: "You may still dismiss me as a high-falutin, patriarchal tosser ... but ignore me at your peril". 'High falutin'? 'Patriarchal tosser'? What sort of language is this? He then tries to ingratiate himself by telling his readers he isnt that highbrow because he watches the Bill. It's this badly thought through intermeshing of popular culture references and pseudo science that are at the root of the flaws of this book. He also recommends if we have any concerns about our emotional well being that we consider going into therapy with a colleague he recommends - a snip at just under £2,000 per treatment.
James does make some valid comments about being overly driven by money, about trying to live up to the dream life shown by pictures in magazines, that only a tiny fraction of the population could possibly attain. He argues correctly, that we should try and value emotional and social interaction, that the pursuit of profit above all else is harmful and that we should try and be happy with what we have.
But it is grating style, his mawkish sentiments and the awful way he expresses himself that failed to endear him to me.